2012 Slap Cancer Campaign

This was the website for the  Slap Cancer Campaign spearheaded by Brianna Haag. Content is from the site's 2012 archived page. This particular campaign has now ended, but the fight to fund cancer research continues.


What is Slap Cancer?
Slap Cancer was inspired by one of our favorite accessories: the slap bracelet. We want to ultimately cure cancer and think we should slap the hell out of it!
“Slap Cancer Save Lives” is Brianna Haag’s campaign for the Leukemia & Lymphoma Society’s Woman of the Year. Throughout the 10 week MWOY fundraising competition we’ll be hosting a variety of events to reach our ultimate fundraising goal of $100,000, funding 2 blood cancer researchers for an entire year.


Events are a great way to bring people together around a cause and achieve fundraising success in the process. We plan to meet and exceed our goal by actively managing our ticket sales on our ticketing platform Eventbrite. If you’re planning an upcoming fundraiser, click here to get $100 towards your first event on Eventbrite! And check out our blog that will document our journey to crushing our fundraising challenge of 100k.

Our campaign team will have slap bracelets and slap koozies for donors who contribute $25 or more to the campaign. Donors are encouraged to take photos or video with their slap bracelets showing their support, and we will upload them to our Slap Gallery.

What is MWOY?

Man & Woman of the Year (MWOY) began in San Francisco 22 years ago! And since the campaign’s inception, over 3.4 million dollars has been raised through MWOY for the LLS mission.

Each year, in communities across the country, dynamic, passionate candidates engage in a spirited competition to earn The Leukemia & Lymphoma Society’s “Man & Woman of the Year” titles, by raising funds for blood cancer research. The candidates compete in honor of children who are local blood cancer survivors, the Boy & Girl of the Year. Every dollar counts as one vote, and the titles are awarded to the man and woman with the most votes at the end of ten weeks; the top local fundraisers in the country win the national titles.

Man & Woman candidates are goal-oriented and compassionate. Their relentless efforts are focused on making life better for hundreds of thousands of patients battling blood cancers: leukemia, lymphoma and myeloma.



What is LLS?

The Leukemia & Lymphoma Society (LLS) is the world’s largest voluntary health organization dedicated to funding blood cancer research and providing education and patient services.  Founded in 1949, LLS is relentless in pursuit of their mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS was founded in 1949 and has 63 chapters nationwide.

Blood cancer research can be the gateway to curing other cancers. Since its inception in 1949, The Leukemia & Lymphoma Society has invested more than $680 million in research to find the cause and cure for blood cancers. This research has led to groundbreaking treatments – such as chemotherapy, radiation and stem cell transplantation – that are vital to treating both blood cancers as well as many other forms of cancer.

What They Do

- Invest in blood cancer research: LLS has invested more than $814 million in research, over $76.6 million in fiscal year 2011 alone. Research funded by LLS has led or contributed to such advances as chemotherapy, bone marrow and stem cell transplantation and new, targeted oral therapies such as Gleevec®, Rituxin®, Velcade®, Thalidomid®, Revlimid®, Dacogen®, and Vidaza®.

- Provide critical information and support for patients and their families: LLS made 7.1 million contacts with patients, caregivers and healthcare professionals in fiscal year 2011 through their Information Resource Center (IRC), award-winning Web site and community-based patient services programs.

- Advocate for issues impacting blood cancer patients: With more than 56,000 advocates throughout the country, the LLS voice is being heard by those responsible for legislation to fund blood cancer research and educational programs.

Why They Do It

The need is critical: An estimated 1,012,533 people in the United States are living with, or are in remission from, leukemia, Hodgkin lymphoma, non-Hodgkin lymphoma or myeloma.  Approximately every four minutes, someone new is diagnosed with blood cancer. Approximately every 10 minutes, someone dies.  Leukemia causes more deaths than any other cancer among children, adolescents and young adults under the age of 20.  Lymphomas are the most common blood cancers and incidence increases with age, and the survival rate for myeloma is only 41.1 percent.



Having been involved with The Leukemia & Lymphoma Society (LLS) since 2009, Brianna Haag is honored to accept her candidacy nomination for Woman of the Year 2012. In support of LLS Brianna has completed three seasons with their Team in Training program on both the marathon and triathlon teams. She first got involved with the program when her father Russell Haag was diagnosed with Chronic Lymphocytic Leukemia. After undergoing 4 rounds of chemotherapy in 2011 his white blood cell count is down again although he’s not completely cured.

Every season, Brianna is inspired by the growing need for the advances in cancer treatment and research breakthroughs that are made possible by the funds raised by LLS. However, she is extremely aware that a need remains as she witnesses fellow blood cancer peers thrive, as well as patients less fortunate than her father suffer from ineffective treatments. Through her various fundraising efforts, Brianna has found that events are a great way to raise money and awareness for a cause. As a member of Eventbrite‘s marketing team, she’s seen how Eventbrite’s simple platform has helped nonprofits and individual fundraisers use technology to make their events easier to run and more impactful.

Originally from San Diego, she has called San Francisco home for almost 4 years. Brianna is an alumna of UC Davis where she served as an Associated Student Senator as well as President of the Epsilon Rho chapter of Alpha Phi. She just recently completed her first Ironman triathlon at Ironman Canada 2011, and is the current social chair for the SF Tri Club. A professional event organizer and serial attendee, Brianna is an active member of the Northern California chapters of both the International Special Events Society (ISES) and Meeting Professionals International (MPI). When she’s not checking out all the exciting SF events ticketed via Eventbrite, her other hobbies include traveling, Yelping, tweeting and scooting around the city on her yellow Vespa.



Our Slap Cancer team is comprised of an incredible group of young professionals in San Francisco and beyond who are passionate about making a difference and supporting a great cause. Our team is excited to be involved in this fundraising competition for LLS, a national health agency dedicated to finding a cure and to improving the quality of life for patients of blood cancer and their families. These are the people who are involved in the Slap Cancer campaign events and our mission to raise $100,000!

Troy Tazbaz (Campaign Manager)
Troy’s involvement in supporting LLS began when he joined the Team and Training triathlon team in 2010. Since then, he has completed Ironman Canada, and is currently training for Ironman Coeur d’Alene, while continuing to support LLS with his involvement with Brianna’s campaign.


Ami Vora
Ami is a technology consultant and music enthusiast. She met Brianna UC Davis where they worked together in student government. They have since continued to be great friends and recently traveled to Paris! As it relates to the Slap Cancer campaign, Ami is the Silent Auction CEO Lady. If you are able to participate in the campaign via donating items, she would love your help and/or suggestions.


Madeline Fields
Maddie spends her weekdays working in advertising and her weekends riding her bicycle, brunching with friends, and hitting the dance floor. She’s been raising money for LLS since 2007! She’s excited to lead the charge along with Kinsey and Erica with the Date Auction events.


Mike Kim
This self-proclaimed “country music lovin’ Korean” is no stranger to giving back and getting involved in the community. From the Glide Gala to LLS, Mike Kim is all over the city making an impact.


Erin Romig
Erin Romig first started fundraising for Team in Training/LLS in 2009 and is psyched to Slap Cancer in the face again this spring. She and Brianna have done NINE endurance races together, including Ironman Canada 2011. Erin’s a Yelper, beer lover and ancient historian.


Natalie Marmer
Since the loss of her sister to cancer in 2006, Natalie has run/biked many miles dedicated to research and support. When she’s not fundraising, she’s usually hosting out-of-town guests, planning girl’s nights out and compiling a list of crafts to tackle (that never get done!).


Brian Phillips
When not working in the movie business, Brian slaps cancer by coaching Team in Training triathlon teams and racing Ironman triathlons.


Erica Presser
Erica is Brianna’s favorite roommate- and not just because she loves slap bracelets! She’s having a blast planning the date auction events and will be hosting one of the dates at Cellar360 in Ghiradelli Square where she spends her days at work drinking wine and fielding date requests from OK Cupid.


Julia Higgins
When Julia isn’t busy working in finance or dominating the stage at her favorite karaoke spot, you’ll find her hosting dinner parties, organizing Sunday brunch and finding the best recipes and ideas on Pinterest.


Matt Gidney
Matt is one of our campaign team’s honorees as he was diagnosed with cancer in September of 2006. After a successful chemotherapy treatment, Matt is officially in remission, and has completed multiple seasons of Team in Training on the triathlon team, where he first met Brianna and many members of our team!


Kinsey Grimstad
Born and raised in Seattle, WA, Kinsey attended the University of Washington (GO DAWGS!), and just celebrated her 1-year anniversary in the Bay!  When she’s not working in the digital space, you can find her enjoying runs along Crissy Field and soaking up San Francisco’s diversity.  Still a tourist in her own town, Kinsey couldn’t be happier to be involved with LLS and the SLAP Cancer Cause.  Although a Seattleite at heart, the Bay Area is definitely growing on her!


Brittany Mohr
Brittany got her feet wet with LLS when she joined the Team in Training (TNT) triathlon team in 2010 and competed in her first Olympic distance race at Lavaman that season; she hasn’t been able to shake the racing/fundraising bug since! PR/Social Media professional by day, Brittany can be found running along Crissy Field, enjoying the company of great friends and exploring the SF restaurant scene in her time off.


Greg Cohn
Greg has been involved with LLS’ Team in Training since 2008, splitting his five seasons between the run and triathlon teams.  He first met Brianna while training for Ironman Canada in 2011 and is currently training for Ironman Couer d’Alene.  When not swimming, biking or running Greg can be found working at a local software startup.  He’ll be working with Emily on the Kickball Tournament.


Emily Childs-Lopez
Emily first got involved with LLS when she joined the Spring 2011 Team in Training Triathlon Team.  She caught the triathlon bug and is currently training with other ‘Slap Cancer’ teammates for IMCDA this June.  When not swimming, biking or running, Emily can be found working at Salesforce.com or enjoying some good eats around town.


Laurell Shaffer
Laurell works at Eventbrite as an Account Manager- and her client roster includes all the big food and wine events in San Francisco! She loves any excuse to dress in costume, whether it’s Tainted Love to Bay 2 Breakers, which is why she loves attending lots of events!


Donald C. Cutler
Donald C.Cutler, graduate of the UC Davis, currently lives in San Francisco. He is an Associate at Kekst and Company working on issues of Strategic Communications, Crisis Management, M&A, and Investor Relations, and is a member of the firm’s Social Media Group. Donald is an active member of the North American Reform Jewish community. He thinks cancer is the pits and is excited to be part of Brianna’s team to slap it.  If he isn’t working or volunteering, he is most likely training for his next marathon.


Sarah-Beth Anders
Sarah-Beth Anders just moved to SF from Toronto, Ontario less than a year ago. In San Francisco she works as the Sr. Communications Manager at Achievers, a company dedicated to rewarding and recognizing brilliant employee performance. She and Brianna go way back and is thrilled to be working on SLAP and funding for more research to find a cure.


Rachel Marks
Rachel is from the Central Valley, but her passion for dance brought her to the amazing city of San Francisco. She is a self-proclaimed foodie who loves reading, live music, and relies heavily on Yelp to find all the hidden SF gems. Rachel can often be found volunteering though-out the community, and is extremely excited to be working with the Slap team.


Matt Vuolo
Matt Vuolo is an Industrial Designer in San Francisco. When he’s not designing furniture and home furnishings he’s training for triathlons, raising money for cancer research, and having adventures around California. Check him out at vuolodesign.com


Sara Hunt
The Senior Director of Giants Enterprises and Director at Large of ISES-NCC, Sara has a ton of special events experience- she even planned the huge parade in downtown SF when we won the World Series! Last year she did Ironman Canada and this year will be completing another Ironman with more members of the Slap Cancer Team.


Madison Ginnett
Born in Alaska and raised between the West Coast and East Coast (although she prefers the West) Madison’s biggest passions are food, travel and planning events.  In her spare time she likes to bake, play tennis and spend time with friends.


Jeff Harold
Jeff got involved with LLS’s Team in Training back in 2008 as a participant for run team and in 2011 converted over to the triathlon team and has since drank the triathlon Kool-Aid and is participating in his first Half Ironman. When not out cycling in Marin, running at Crissy Field or swimming Jeff can be found “Changing the Way the World is Powered” working as a cost engineer at a local solar company.


Rebecca Phillips
Originally from Massachusetts, this West Coast transplant is a PR Manager and when she isn’t busy in the office she loves running outdoors and The Dailey Method.


Jeremy Newman
Jeremy joined Team in Training in Spring 2009 to complete his first triathlon, Wildflower Long Course. Since then he has completed over 30 endurance events (including Ironman Canada and Australia), earned his TNT “Triple Crown” (fundraising for the Triathlon Team, Marathon Team and Death Ride Team) and become Open Waterfront Lifeguard Certified. Jeremy has taken 2012 off from coaching TNT to train for both Ironman US Championship (IMNYC) and Ironman Western Australia (IMWA).


Page Perry
Page has been a participant and staff member of the LLS’ Team in Training triathlon team since Fall 2007, participating in 5 seasons so far.  She is currently serving as a Board Member for the LLS’ Young Professionals Board and very excited to contunue supporting LLS by getting involved in the MWOY campaign and helping Sara with the Fantasy Batting Practice event.


Vanessa Hope Schneider
Vanessa is the Senior PR Manager for Eventbrite and a book nerd at heart.